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Ecommerce & retail

Retail tech that survives Black Friday and the post-launch quarter.

Headless storefronts, ERP/OMS integrations, AI-driven merchandising, and back-office tooling for ecommerce and retail companies.

How we approach it

Ecommerce engineering is unforgiving in the same way logistics is: critical software, integrations everywhere, and a peak season where downtime is measured in lost revenue per second.

We build for that. Whether it's a headless storefront on Next.js, an OMS integration project, or AI features for merchandising, we design for the day after launch — not the day before.

We work with ecommerce companies between $5M and $250M in annual revenue: post-Shopify-Plus complexity, before in-house enterprise platforms.

Common challenges

The recurring problems we see

  • 01

    Storefront performance is leaving money on the table

    We build headless storefronts that hit real Core Web Vitals, not theoretical ones, and prove it on real RUM data.

  • 02

    ERP / OMS / WMS integrations are the real product

    The hard part isn't the storefront — it's keeping inventory, orders, and fulfillment in sync across systems built decades apart.

  • 03

    Merchandising teams want AI but can't operate it

    We build AI tools (search, recommendations, content) with eval and guardrails so merch teams can adopt them without engineering sign-off on every change.

  • 04

    Peak season exposes infrastructure debt

    We pre-game peak with load testing, autoscaling, queue isolation, and a cool-headed runbook. No heroics required.

Capabilities we bring

What we can ship for you

  • Headless storefront builds (Next.js)
  • Shopify / BigCommerce / Commerce Layer
  • ERP / OMS / WMS integrations
  • Search, merchandising, and recommendations
  • AI-driven product content workflows
  • Subscription & loyalty platforms
  • B2B catalog and quote tooling
  • Peak readiness & load testing
  • Customer data platform integrations
Common questions

Industry-specific questions

If your question isn't here, send it our way and we'll answer plainly.

  • Both. We extend Shopify with custom apps and Hydrogen storefronts, and we build full headless platforms when Shopify's limits start hurting more than they help.

Ready when you are

Let's build something durable.

Tell us about your goals. We'll respond within one business day with next steps.